This is a very interesting article (link) showing that real estate listings where photos taken by SLR cameras seem to have an edge over listings where cheaper cameras are used. This is a strategy I have employed for a good number of years. The ability to take better photos and work with them digitally to adjust lighting (and sometimes photo shop out a telephone pole or two) is a key part of my marketing. I have also found that the number of photos combined with the time of day they are taken also impact how they resonate with people. I spend a lot of time with sellers preparing and staging their homes for the market. I work with a professional stager to ensure the HGTV effect. Since technology and photos have effectively replaced the old first showing, getting this part just right is critical. When my listings come on the market I want them to fulfill every buyer’s dream. Rich classic photos do make a difference.

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